Orí—the divine inner head—is the spiritual GPS guiding our destiny and consciousness in Yorùbá tradition. Through honoring Orí and cultivating ìwà pẹ̀lẹ́ (good character), we align with Olódùmarè’s divine will and tap into àṣẹ, the creative life force. This sacred relationship empowers us to navigate life’s challenges, grow spiritually, and fulfill our true potential.